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May 30, 2005

Google's ingredients

I have some interesting notes that I want to write down. For some reasons I’ve had a number of discussions with a couple of my friends about Google and how they become what they are.

1) Google pretty much solved the web search problem. Although the information retrieval space has been around long before Google, they’re the first to solve the web search. This is mainly because of their PageRank algorithm. Alhtough the information retrieval space has been around long before Google, they're the first one who nailed the web search problem. They’ve discovered that one of the most important properties of the web is the linking between the pages, and by factoring the links in their search algorithm they’ve managed to figure out which page is the most relevant to your query. Sounds simple isn’t it? But no one figured it out before Google.

2) Google figured out the long tail. So PageRank is probably the next best think since sliced bread, but without the money Google would have become another relic of the Internet.

3) Google appeals to the geeks and yet manage to not put off the non-geeks. Google is good, quick, simple, and no-fuzz. Their ads are discreet and doesn’t cause eye sore, geeks love Google. And who do people ask for advice for anything remotely related to technology? The geeks of course! And Google is one of the few things that geeks are not afraid to recommend to others.

4) Google is smart, and does not stop their innovation engine. Although their latest feature to be able to personlise Google’s homepage puzzle me a bit, it just doesn’t seem like Google. Regardless, there’s some really uber cool stuff from the labs, the maps, citation, definition, groups etc.

Anyway, I’m sure there are tons of other articles on the net on similar issue :)

Posted by vhadiant at May 30, 2005 06:47 PM





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Posted by: search engine at August 11, 2005 10:28 AM

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