Porter's five forces and Marrakech's souk (err ... some kind of food) shops

A bit of downtime musing from the CFA study. Porter's Five Forces analysis:

1. Buyers bargaining power. High, the same stuff everywhere.

2. Suppliers bargaining power. Unknown, I wouldn't have a clue about the suppliers details for these guys.

3. The threat of substitutes. Medium ... I guess. Not entirely sure if substitutes are available or if buyers are even going to be bothered to look for substitutes.

4. Threat for new entry to the competition. Fairly low I'd imagine. The souk is probably 100% occupied so setting up a new stall is the biggest barrier of entry to compete.

5. Intensity of competitive rivalry. Again fairly low. These guys are probably know each other and have some kind of cartel going on :)



So should you enter the (err again not sure what is that thing they are selling there, it's obvious that I can't cook ... let me call them stuff) stuff industry in Marrakech's souk?


- Photo taken from the my travel back in 2006.